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PRINCIPLES OF MARKETING (GLOBAL EDITION)

Author : PHILIP KOTLER et al.

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Book info

Barcode : 9781292341132

ISBN : 9781292341132

Year of print : 18 / 2021

Size ( w x h ) : 0 x 0 mm.

Number of pages : 736 page

Book category : การตลาด


Product details :

PRINCIPLES OF MARKETING (GLOBAL EDITION)

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.


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ศูนย์หนังสือจุฬาฯ

PRINCIPLES OF MARKETING (GLOBAL EDITION)

Author : PHILIP KOTLER et al.

฿ 1,197.00

฿ 1,330.00
-10%

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